Rod Daugherty has spent the last 3 decades as a consultant, designer, and product executive for multiple supply chain software companies including Blue Ridge, E3, JDA, Evant, Manhattan Associates. Rod most recently served as the Vice President of Product Strategy for Blue Ridge, where he led the product direction of supply chain planning for 6 years prior to his retirement in 2020.

Before beginning his career in supply chain software, Rod held various positions at a 1,000 store drug store retail chain (Thrifty-PayLess, now part of Rite-Aid) for 13 years. Rod first served in store operations and later in merchandising in the corporate offices. Rod’s multiple years of first-hand experience in retail and wholesale distribution forecasting and inventory optimization provide valuable insight into guiding industry executives in effective and profitable supply chain planning. Throughout his career, Rod has specialized in finished goods inventory optimization and demand forecasting for wholesale distribution and retail.

He has coached and trained at every level of an organization from senior management to inventory analysts and replenishment buyers. He received his B.A. from Boise State University and is a Certified Professional Forecaster by the Institute of Business Forecasting.